Seller Knowledge Center
Sell your yacht the way serious buyers actually shop.
Florida's premium market rewards preparation, pricing discipline, and honest disclosure. This is the playbook we run for every listing — plus the tools you can use to value your boat, audit an existing listing, and understand where the market really sits before you sign anything.
6
Active listings today
1
Boats sold to date
21 days
Typical inventory freshness window
Weekly
Market reports published
Where are you today?
Three ways owners work with us
Not sure yet
Just curious what she's worth
Get a confidential, broker-level valuation with recent comparables — no listing pitch.
Request a valuation →Already listed
My boat is on the market — but not moving
Free Listing Upgrade Audit: photos, description, pricing, and positioning reviewed against active comps.
Request the audit →Ready to list
I want to sell — do it right the first time
Walk through our full brokerage process: prep, media, disclosure, marketing, and closing.
See the process →What actually moves price
The six factors that decide your sale price
Hours & service history
Documented hours, engine service records, and generator history move price more than any cosmetic update.
Photography & media
Professional stills, drone, and walkthrough video routinely add 4–8% to realized price and shorten days-on-market.
Pricing discipline
Overpriced boats age. We price to the current sold band, not the aspirational asking-price band.
Disclosure quality
Storm history, bottom paint dates, warranty status, and known deficiencies disclosed up-front build buyer trust — and speed closings.
Bottom & running gear
A fresh bottom job and clean running gear signal a cared-for boat and remove a common inspection concession.
Systems & electronics
Recently updated MFDs, Seakeeper service, and generator hours reduce buyer risk perception.
Before you list
Seller readiness checklist
Paperwork
- Title / documentation in seller's name
- Registration current
- Loan payoff letter (if applicable)
- Original warranty transfer paperwork
Service records
- Engine service history & hours
- Generator service history & hours
- Bottom paint date
- Recent survey (optional but valuable)
Presentation
- Deep clean — interior, exterior, bilge
- Detail hull & running gear
- Stage interior (linens, no personal items)
- Fuel & water topped for shoots
The Yacht Experts process
From first call to signed close
01
Confidential valuation
We pull recent Florida comps — active, sold, and delta-to-ask — and give you a realistic price band.
02
Prep & media day
Professional photos, drone, and walkthrough video on one scheduled day at your slip.
03
Listing built to convert
Full disclosure, categorized features, spec accuracy, and search-friendly copy — not stock boilerplate.
04
Multi-channel exposure
PYM, YachtWorld, Boat Trader, and direct outreach to buyer clients already in-market for your model.
05
Buyer qualification
We screen every inquiry so you only spend time on serious, qualified buyers.
06
Offer → survey → close
Contract, escrow, survey, sea trial, and closing coordination — you approve every step.
Market pulse
Price your boat to the market that exists today — not last year's.
We publish primary-source Florida market reports every Monday: asking-price movements, days-on-market, new listings, and reported sold comparables. Owners get a private, model-specific read on request.
Live inventory
What we're actively selling right now
2023 Bali CATSPACE
St Petersburg, Florida
$474,000
2021 Regal 33 XO
Sunny Isles Beach, Florida
$269,999
2022 Jeanneau Leader 12.5 WA
Cape Coral, FL Name
$399,800
2005 Marquis 65 Motor Yacht
Saint Petersburg, Florida
$924,750
2003 Sea Ray Sundancer 460
Tampa, Florida
$169,800
2019 Azimut 55 Fly — Kai Zen
Tampa, Florida, United States
$998,500
Model authority
Own one of these? See the market read on your model.
Ready when you are
Talk to Michael J. Johnson before you list.
One call, no obligation. You'll leave with a defensible price band, a prep punch-list, and a clear read on realistic timelines for your model.